The very mention of developing a marketing strategy can have business owners immediately glaze over. It is not a well-understood process in business. Marketing strategy does not have to be an insurmountable and time-exhaustive process. It can be easy as 1, 2, 3. Images by @sample Images by @sample At the core of every successful marketing strategy are the fundamentals …
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eMail marketing has come a long way in recent times. Many businesses use eNewsletters as a way to keep their brand top-of-mind with a targeted audience (as this email hopefully does), through newsworthy content. The email marketing channel remains a relevant strategy for achieving brand awareness for a business, but it can also achieve so much more. Automated your nurturing …
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Small businesses say word-of-mouth remains the most effective marketing strategy, according to a report from Infusionsoft. Some 63% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 marketing strategy, by far the highest endorsement level of any tactic. Other strategies considered effective include email (34% rank it as a top 3 tactic), networking (25%), social media (23%), search …
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