01. Brand Strategy
Your brand is the story of your business. It sets you apart, and is your opportunity to tell your customers what’s different about you. If you don’t believe in your brand, neither will they!
Platinum Mix’ Brand Strategy Workshops are an opportunity for everyone in your business to get on board and involved in developing your brand. The strategy workshops will ensure you have a strong brand that creates trust and makes emotional connections with your customer making their buying decision easier. It’s all about value, perceived benefits and immediate distinction from your competitors.
02. The Essential Marketing Strategy
This very affordable package provides businesses with the fundamentals to undertake targeted marketing to specific market segments.
This package will help you identify market segments, define promotional messages and recommend specific communication channels for your business which will allow you to spend your marketing $ wisely.
03. Go-to-market Plans
If you want a detailed and prescribed approach to your business’ marketing planning, then this Go-to-Market Plan is for you.
In addition to a workshop with the key business stakeholders to establish the overall strategy, we shall then develop a comprehensive and prescriptive marketing implementation plan recommending specific marketing strategies across multiple targeted channels.
Smart marketing is methodical and consistent. This comprehensive plan includes it all, with recommendations across all traditional and digital marketing channels relevant to your business. It culminates with a detailed budget allowance and implementation calendar for the next 12 months.