The very mention of developing a marketing strategy can have business owners immediately glaze over. It is not a well-understood process in business. Marketing strategy does not have to be an insurmountable and time-exhaustive process. It can be easy as 1, 2, 3. Images by @sample Images by @sample At the core of every successful marketing strategy are the fundamentals …
Continue Reading
eMail marketing has come a long way in recent times. Many businesses use eNewsletters as a way to keep their brand top-of-mind with a targeted audience (as this email hopefully does), through newsworthy content. The email marketing channel remains a relevant strategy for achieving brand awareness for a business, but it can also achieve so much more. Automated your nurturing …
Continue Reading
Small businesses say word-of-mouth remains the most effective marketing strategy, according to a report from Infusionsoft. Some 63% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 marketing strategy, by far the highest endorsement level of any tactic. Other strategies considered effective include email (34% rank it as a top 3 tactic), networking (25%), social media (23%), search …
Continue Reading
zxcxzcxzcx
Continue Reading
Customer insight is the foundation to business success How well do you really know your customer? Many businesses fail to take a step back and really get an understanding of their customer base before undertaking marketing. If you don’t know your customer, how can you sell to them? Many businesses are just too quick to throw money at marketing without …
Continue Reading