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Segment, aim and fire! 1000 667 platmarketing

Segment, aim and fire!

The very mention of developing a marketing strategy can have business owners immediately glaze over. It is not a well-understood process in business. Marketing strategy does not have to be an insurmountable and time-exhaustive process. It can be easy as 1, 2, 3. At the core of every successful marketing strategy are the fundamentals of…

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How well do you REALLY know your customer? 1000 667 platmarketing

How well do you REALLY know your customer?

Customer insight is the foundation to business success How well do you really know your customer? Many businesses fail to take a step back and really get an understanding of their customer base before undertaking marketing. If you don’t know your customer, how can you sell to them? Many businesses are just too quick to throw…

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Nurture your leads through the sales funnel with eMail Marketing 1000 667 platmarketing

Nurture your leads through the sales funnel with eMail Marketing

eMail marketing has come a long way in recent times.  Many businesses use eNewsletters as a way to keep their brand top-of-mind with a targeted audience (as this email hopefully does), through newsworthy content.  The email marketing channel remains a relevant strategy for achieving brand awareness for a business, but it can also achieve so…

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The most effective marketing strategies for small businesses 1000 667 platmarketing

The most effective marketing strategies for small businesses

Small businesses say word-of-mouth remains the most effective marketing strategy, according to a report from Infusionsoft. Some 63% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 marketing strategy, by far the highest endorsement level of any tactic. Other strategies considered effective include email (34% rank it as a top 3 tactic), networking…

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Does branding really matter? 1000 667 platmarketing

Does branding really matter?

Your brand is the story of your business. It sets you apart and is your opportunity to tell your customers what’s different about you. If you don’t believe in your brand, neither will they! When developing your business’ brand strategy is important to be critical, be bold, be direct – if you have diversified your…

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Our Customers Say

“Platinum Mix are highly experienced B2B marketers who, with a no-nonsense, practical and personable approach, have added significant value to our business. Becky Sangster invested the time to understand our business and industry, was an excellent facilitator and guided us to a very successful outcome. She continues to be a valuable source of advice and support for our marketing team.”

Mark Majzner - Razor Labs General Manager, Australia

“Platinum Mix has been an integral part of our company for many years now and it’s been a great partnership. They have helped with brand development, stationary, photography, web design, print design and everything else in between. Becky Sangster in particular is a pleasure to work with, her efficiency and her expertise are second to none and I would not hesitate to recommend Platinum Mix.”

Julie Pynt - Managing Director, EasyWrapper

“I can highly recommend Platinum Mix. Becky is dynamic, results driven and delivers professional service. She is always approachable and takes the time to listen to her clients.”

Tania Fotheringhame - State Manager, Business Growth Centre

“We wanted to let you know how much we enjoyed working with you while creating our new website. The end product looks great and we’ve already noticed an increase in the number of online enquiries we receive through the new online quoting form. What impressed us the most was the process and way in which you managed the project from beginning to end. You are a true professional! We would have no hesitations in recommending your services.”

Adam Barnard - Managing Director, Adams Coachlines

“We feel extremely confident when dealing with Platinum Mix. They are highly organised and dependable and have a great appreciation for marketing detail. I would recommend Platinum Mix for any marketing project. We will be using Platinum Mix again for future marketing projects.”

Rachel Praxl - Licensee, Belle Management and Leasing

“Not sure how you could improve, very friendly and approachable staff, timely and efficient project management even when very short notice given, always quick to respond and very helpful with suggestions or ideas. Georgina in particular is great to work with.”

Jayne Calam - Office Manager, Hamiton Engineering

“We are very happy with our presentation folder/brochure. As always, the team at Platinum Mix is a pleasure to deal with. Thankyou for providing such a great service. I&M Winch Hire look forward to doing business with you in the future.”

Simon Tranchita - I&M Winch Hire

“First class service, professional without being stuffy. A pleasure. You have a A1 marketing firm in my books.”

Mike Purslow - Business Manager, Nufab Industries

“Platinum Mix was a life saver when the previous web developer did not deliver what they had promised. Their professionalism and understanding of the situation were second to none. They spoke our language and delivered what we had asked for and now we have a fantastic website we are very proud of. I cannot speak highly enough of Becky and her team at Platinum Mix.”

Karyn Grant - Manager, Commercial Relationships, Polytechnic West, Platinum Training
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