Blog

How well do you REALLY know your customer? 1000 667 platmarketing

How well do you REALLY know your customer?

Customer insight is the foundation to business success How well do you really know your customer? Many businesses fail to take a step back and really get an understanding of their customer base before undertaking marketing. If you don’t know your customer, how can you sell to them? Many businesses are just too quick to throw…

read more
Nurture your leads through the sales funnel with eMail Marketing 1000 667 platmarketing

Nurture your leads through the sales funnel with eMail Marketing

eMail marketing has come a long way in recent times.  Many businesses use eNewsletters as a way to keep their brand top-of-mind with a targeted audience (as this email hopefully does), through newsworthy content.  The email marketing channel remains a relevant strategy for achieving brand awareness for a business, but it can also achieve so…

read more
The most effective marketing strategies for small businesses 1000 667 platmarketing

The most effective marketing strategies for small businesses

Small businesses say word-of-mouth remains the most effective marketing strategy, according to a report from Infusionsoft. Some 63% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 marketing strategy, by far the highest endorsement level of any tactic. Other strategies considered effective include email (34% rank it as a top 3 tactic), networking…

read more
Does branding really matter? 1000 667 platmarketing

Does branding really matter?

Your brand is the story of your business. It sets you apart and is your opportunity to tell your customers what’s different about you. If you don’t believe in your brand, neither will they! When developing your business’ brand strategy is important to be critical, be bold, be direct – if you have diversified your…

read more

Our Customers Say