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Platinum Mix News

Platinum Mix Join the BNI AppleCross Chapter (Main Sail) - September 2010

Networking remains a powerful tool in facilitating the referal process for many businesses, and Platinum Mix is pleased to announce they have recently joined the BNI Chapter in Applecross.  The chapter is still forming and has a varied mix of businesses  across many disciplines.  We look forward to establish business relationships with all the members and assist each others business growth.

Platinum Mix Receive IBA Panel Approval - April 2010

Platinum Mix is now an approved Indigenous Business Australia (IBA) panel member. IBA is a progressive, commercially focused organisation that encourages self-management, self-sufficiency and economic independence for Aboriginal and Torres Strait Islanders.

We are very happy to be providing our marketing services to such a fantastic organisation and look forward to a successful future with IBA and its clients.

 

Newsletter Archive

Marketing Lifeline - October 2011 Issue

 In this month's newsletter I thought I would share with you a couple of artciles I stumbled upon and found interesting reading.  The first highlights that Gen X is catching up in terms of their use of digital media, so those of you in a traditional B2B industries who haven't thought digital to be a viable strategy for them until now, take note, you might want to start thinking of a digital marketing strategy.

The second article is a fascinating insight - if not a bit scary - into the lengths your local supermarket will go to to achieve that additional sale from you.

Marketing Lifeline - August 2011 Issue

Welcome to the August edition of the Platinum Mix eNewsletter.  Things have been pretty busy here in the last month or so. The new financial year has brought with it a good few new clients, who have been keeping Platinum Mix very busy indeed - we love it.

This months edition of the newsletter focusses on brand and branding, and included a report on the up take of social media across businesses.  We also have a great offer for you to establish a Social Media presence for your business.  Enjoy!

 Marketing Lifeline - June 2011 Special Edition

We would like to take a moment to announce the launch of our new fresh looking website! In our last issue of Marketing Lifeline we informed you that we would be updating our website with a fresh new look and feel as well as improving the site navigation, well today is the day we can reveal the new-look website - we hope you like it.

Marketing Lifeline - April 2011 Issue

This month we are choc-full (just like I'm sure everyone was after the Easter break!) of information, hints and tips.

Those of you following us on Facebook, Twitter and LinkedIn will already know that we are currently re-designing our website. So we thought we would share with you our thought's on the do's and don'ts of website design and development.

Marketing Lifeline - February 2011 Issue

We know some people and businesses are still in planning mode for the rest of the year and thought we'd lend a hand by providing you with a couple of key industry snapshots.

Platinum Mix has access to the extensive range of IBISWorld industry research reports, which are a powerful business tool that provide strategic insights and analysis on over 500 Australian industries – from Accounting Services to Zoological Gardens.

Marketing Lifeline - December 2010 Issue

The silly season is upon us with the opportunity to have a summer break, some rest, recreation and sun.

So to finish up the year we’ve put together bite size ideas for you to think about while lounging on the beach, some may give you some inspiration to implement in the New Year.

Marketing Lifeline - October 2010 Issue

Platinum Mix is heavily involved in many networking forums in Perth to get our name out there and stimulate referrals to our business. Based on our experience so far we wanted to share with you some tips on successful networking strategies we have seen in action. We'll also share some practical social media tips for your business.

Marketing Lifeline - August 2010 Issue

We've got a special contribution to this months newsletter from Carl and Perry from Red Asylum - we're sure you're going to love this issue.

Marketing Lifeline - July 2010 Issue

Last week the team at Platinum Mix attended the Spicers Paperpoint School. The Paper school is about educating the design, print and paper industries about all things paper. Having graduated from this half-day learning experience with top marks, we have gained a wealth of invaluable information provided by our learned lecturers. We learnt how to get more value out of paper, problem solving in the design and print process, and environmental issues.

Marketing Lifeline - June 2010 Issue

Last month we took a look at various techniques in increasing the effectiveness of promoting and showcased the latest technology in dye sublimation.  This months issue will introduce some new government grants available to SME's and explore the personalisation of marketing communications.

Marketing Lifeline - May 2010 Issue

Last month we took a look at the exciting world of 3D technology and what it means to marketing and advertising.  This months issue will explore promo-items and the techniques to achieving the best results from your marketing initiative. 

Branded giveaways have long been used by marketers to attract potential customers. Products that have a long shelf life will help keep your business in the forefront of a customer's mind. Weeks, months, and even years after a product is purchased or service is performed, promotional items will remind the customer of your brand.

Marketing Lifeline - April 2010 Issue

Last month we took a look at social media and the role it plays in B2B marketing.  This months issue will explore the exciting world of 3D technologies and what it means for marketing and advertising.

With the release of Avatar on DVD/Video/Blu-Ray, discussion has re-ignited about the future of 3D television. Samsung has this week released its new range of television sets which will be the first full 3D range in Australia, but it is yet to be seen whether there will be a spur in sales or a flop.

Marketing Lifeline - March 2010 Issue

Social media isn't just for Generation Y,  it can be powerful tool for establishing brand awareness and building client/customer loyalty within an online community. It can open up communication channels with your target market and facilitate two-way conversations. Social media tools like blogging and social networks have been shown to be more effective in reaching the millions online better than traditional websites.

Marketing Lifeline - February 2010 Issue

This month we take a look at the importance of reviewing your existing logo.  This months issue will also shed a little light on direct marketing.

Marketing Lifeline - January 2010 Issue

This month we get back to marketing basics.  This months issue will shed a little light on the differences and how the marketing elements complement each other and the importance of branding.

Marketing Lifeline - December 2009 Issue

Welcome to the first edition of Platinum Mix's new eNewsletter.  Our aim is to keep these newsletters brief but informative, and to give you snippets of marketing news which could benefit your business.  Hope you enjoy it, and please forward it to other business colleagues/contacts who you think might find it interesting.

 

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  • We are very happy with our presentation folder/brochure. As always, the team at Platinum Mix is a pleasure to deal with. Thankyou for providing such a great service. I&M Winch Hire look forward to doing business with you in the future

    Simon Tranchita, I&M Winch Hire
  • First class service, professional without being stuffy. A pleasure. You have a A1 marketing firm in my books.

    Mike Purslow, Business Manager, Nufab Industries
  • Platinum Mix was a life saver when the previous web developer did not deliver what they had promised. Their professionalism and understanding of the situation were second to none. They spoke our language and delivered what we had asked for and now we have a fantastic website we are very proud of. I cannot speak highly enough of Becky and her team at Platinum Mix.

    Karyn Grant Manager, Commercial Relationships, Polytechnic West, Platinum Training
  • Since working with Platinum Mix we have seen an increase in both our company profile and sales growth. I firmly believe the work done on our company image, re-vamping our website, company profile brochures, has played a significant part in our achievements.

    Dave Rowland, CEO, Rovacraft
  • I can highly recommend Platinum Mix. Becky is dynamic, results driven and delivers professional service. She is always approachable and takes the time to listen to her clients.

    Tania Fotheringhame, State Manager, Business Growth Centre
  • We wanted to let you know how much we enjoyed working with you while creating our new website. The end product looks great and we’ve already noticed an increase in the number of online enquiries we receive through the new online quoting form. What impressed us the most was the process and way in which you managed the project from beginning to end. You are a true professional! We would have no hesitations in recommending your services.

    Adam Barnard, Managing Director, Adams Coachlines
  • We feel extremely confident when dealing with Platinum Mix. They are highly organised and dependable and have a great appreciation for marketing detail. I would recommend Platinum Mix for any marketing project. We will be using Platinum Mix again for future marketing projects.

    Rachel Praxl, Licensee, Belle Management and Leasing
  • Not sure how you could improve, very friendly and approachable staff, timely and efficient project management even when very short notice given, always quick to respond and very helpful with suggestions or ideas. Georgina in particular is great to work with.

    Jayne Calam, Office Manager, Hamiton Engineering