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Marketing Plans

If a business is entering a new market or launching a new product or service, we can prepare a marketing plan that will comprehensively research and analyse all market influences, including industry outlooks and trends, growth opportunities, potential threats, as well as the competition and potential target markets. This analysis is then used to determine a marketing mix measured against specific business objectives to ensure your business is differentiated in the marketplace and that a sense of desire for your product is created in potential customers.

Marketing budgets and measurement strategies are then specified to ensure the recommended marketing mix meets with your business objectives and improves the overall profitability of the business.

Marketing Mix

For business owners who, themselves, already have a comprehensive understanding of their market, or clients who may wish to simply formalise marketing activities with a more methodical approach, Platinum Mix can develop a unique marketing mix for your business.

A marketing mix concentrates on specific outcomes your business may have and recommends marketing tactics across all four elements associated with the mix; the product, place (distribution), promotion and price. A promotional plan is produced which provides an overview of all promotional activities over a given period of time to ensure your presence in the market is maintained and desired profits achieved.

A Platinum Promotional PlanTM

Many businesses require a more simple solution to planning their marketing activities which may include the recommendation of strategies specific to their business and target markets and a marketing budget, providing them with a consistent and methodical approach to their marketing activities and spend at an affordable price.

Platinum Mix have created a producted to meet this requirement of many of its clients.  Read more....

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  • We are very happy with our presentation folder/brochure. As always, the team at Platinum Mix is a pleasure to deal with. Thankyou for providing such a great service. I&M Winch Hire look forward to doing business with you in the future

    Simon Tranchita, I&M Winch Hire
  • First class service, professional without being stuffy. A pleasure. You have a A1 marketing firm in my books.

    Mike Purslow, Business Manager, Nufab Industries
  • Platinum Mix was a life saver when the previous web developer did not deliver what they had promised. Their professionalism and understanding of the situation were second to none. They spoke our language and delivered what we had asked for and now we have a fantastic website we are very proud of. I cannot speak highly enough of Becky and her team at Platinum Mix.

    Karyn Grant Manager, Commercial Relationships, Polytechnic West, Platinum Training
  • Since working with Platinum Mix we have seen an increase in both our company profile and sales growth. I firmly believe the work done on our company image, re-vamping our website, company profile brochures, has played a significant part in our achievements.

    Dave Rowland, CEO, Rovacraft
  • I can highly recommend Platinum Mix. Becky is dynamic, results driven and delivers professional service. She is always approachable and takes the time to listen to her clients.

    Tania Fotheringhame, State Manager, Business Growth Centre
  • We wanted to let you know how much we enjoyed working with you while creating our new website. The end product looks great and we’ve already noticed an increase in the number of online enquiries we receive through the new online quoting form. What impressed us the most was the process and way in which you managed the project from beginning to end. You are a true professional! We would have no hesitations in recommending your services.

    Adam Barnard, Managing Director, Adams Coachlines
  • We feel extremely confident when dealing with Platinum Mix. They are highly organised and dependable and have a great appreciation for marketing detail. I would recommend Platinum Mix for any marketing project. We will be using Platinum Mix again for future marketing projects.

    Rachel Praxl, Licensee, Belle Management and Leasing
  • Not sure how you could improve, very friendly and approachable staff, timely and efficient project management even when very short notice given, always quick to respond and very helpful with suggestions or ideas. Georgina in particular is great to work with.

    Jayne Calam, Office Manager, Hamiton Engineering