It's a well known fact that it is far more difficult to gain new customers than retain them! Unfortunately many businesses focus entirely too much on customer acquisition and neglect customer retention. Businesses must go out of their way and transform their customers into friends, advisors and partners. More
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posted by Admin
May, 25 2010
The Secrets of Building Customer Loyalty
posted by Admin
May, 17 2010
Generation Y explained and Networking - the benefits and you
Generation Y explained. Networking Benefits.
Social research group Mccrindle have recently published a very readable report into the employment of generation Y employees. Some of you non-generation Y'ers may find it insightful knoweldge. Click below to download report.
http://www.platinummix.com.au/mccrindlereport
A special mention should go to
posted by Admin
Jan, 28 2010
Don't Underestimate Word-of-Mouth Marketing
Since the global financial crisis, consumers have been less inclined to spend money, on top of that, they are also more wary of who they hand over that money to. Consumers place more weight on word-of-mouth (WOM) referrals than any other form of advertising. Think about some of the products you have purchased personally, at least 20% of those you purchased because a friend, family member or acquaintance recommended it. Essentially WOM is unpaid promotion. More
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