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It's a well known fact that it is far more difficult to gain new customers than retain them! Unfortunately many businesses focus entirely too much on customer acquisition and neglect customer retention. Businesses must go out of their way and transform their customers into friends, advisors and partners.  More

Generation Y explained.

Social research group Mccrindle have recently published a very readable report into the employment of generation Y employees.  Some of you non-generation Y'ers may find it insightful knoweldge.  Click below to download report.

http://www.platinummix.com.au/mccrindlereport

Networking Benefits.

A special mention should go to

Starting a small business is a huge life altering event. Similar to a marriage -
you will be living with your business 24 hours a day, 365 days a year. You will need to work at it. You will
have ups, downs and surprises. Commitment is key. More

I recently had an email pop into my inbox that got me thinking about the importance of keeping your website up to date and interesting.

It occurred to me that many small to medium businesses develop a website and then leave it alone, often letting it become 'stale' (for lack of a better term) or static. It's way too easy to set it up and forget when it comes to your website, but constantly adding to it and tweaking it can make for sizable gains by increasing the traffic to your website.

Although many websites developed these days are of a high quality, this doesn't negate the fact that they need to continue to be fresh, and more importantly useful to your customers and clients.

Adding new content is crucial, so here are some tips on keeping your website relevant to your market: More