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posted by Admin
Dec, 08 2010

iReading: The Demise of Books?

The iPad came out relatively recently and now that the dust has settled it looks like a good time to seriously consider the effect it will have on the traditional book.



Whenever I go shopping I look forward to visiting a book shop and perusing the latest titles. As is often the case, I couldn’t decide between a numbers of books the other week. So I asked the shop assistant what they’re thoughts were, and she recommend a wonderful book worth reading, but more than anything else, it was her enthusiasm for the products that lead to excellent customer service, and consequently I had a wonderful experience within the store.

Boutique music stores have a very similar ambience with knowledgeable staff that live and breathe music – however these are disappearing, mostly as a result of the internet, which has made music as easy to get as a couple of mouse clicks.

Much of the discussion about the iPad has centred on it doing to magazines and books what the iPod and MP3 did to CDs and records. And I for one hope it doesn’t.

There’s something special about walking into a book store, choosing a title and carrying it home – eager to get stuck into it. There’s also something so peaceful about getting cosy in bed after a long day and disappearing into the words and pages. You also can’t gift-wrap a digital book!

The demise of physical reading material may well eventuate, but I think it will take a lot longer than music.

When you buy an album on iTunes, it costs a great deal less than a CD does, because there is no packaging involved in the cost. The price of a book is, give or take a few dollars, roughly the same as the digital version. Which is fine if all you want is a book to read, but the experience of books is much more than the reading.

When it comes to magazines, it gets a little more complicated.

Many publishers are starting to create magazine applications for the iPad. These generally feature extra content, video and access to lots more photos. This comes at an extra cost at the moment – but that situation will change once publishers become more efficient in producing digital magazines.

When it comes to books – I guess we’ll just have to wait and see.

Georgina Sainer

Marketing Coordinator

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