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posted by Admin
Sep, 15 2010

The Gruen Transfer

So I've finally managed to catch The Gruen Transfer, airing on ABC1 Wednesday nights, and have been wondering to myself - why it has taken me so long to discover this show for myself -  it's brilliant!!

'The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us.

Brilliantly hosted by Wil Anderson, who is even taller than he looks on TV, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

Each week on the program, Wil is joined by some of the best and brightest minds of the advertising industry, experts prepared to share the ideas and insights that drive them.

We catch up with news from the world of advertising and examine the tactics used to sell a particular product; it could be cars or chocolate or cleaning products.

In a segment called 'The Pitch', agencies compete to fulfill a seemingly impossible brief.'

So after watching it religiously, I thought I'd spread the word and share a couple of my favourite 'Pitches'. You can also catch recent previous episodes online at http://www.abc.net.au/tv/gruentransfer/default.htm

Check out this first clip:

The Gruen Transfer: The Pitch, Let's Invade NZ

Then take a look at a little retaliation:

The Gruen Transfer: The Pitch, Anti-Oz Tourism


Georgina Sainer
Marketing Coordinator

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