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posted by Admin
Aug, 19 2010

Marketing is an Umbrella term

Hi Everyone

It has been a very busy couple of months for Platinum Mix, we have had new and exciting clients come aboard and as well as a number of new projects! I even had the opportunity to visit a couple of new clients in Carnarvon (which really does have yummy bananas, even if they were chocolate coated!).
But this month also got me to thinking, marketing really is an umbrella term. Marketing is an umbrella term for a range of activities that span across marketing, PR and advertising. Much of the work I previously considered to be marketing, is in fact a combination of a number of disciplines.

This would be because marketing can be considered a very broad term for a wide range of activities. Within marketing plan strategies, PR and advertising often feature prominently.

Overall I have realised that marketing is not specific, but can be considered a general term that encompasses a range of projects and strategies to cater to each persons/businesses needs.

One of the reasons this occurred to me this month was clients asking us 'is this something you can do?' and 99.9% we can, and if we don't - we can put them onto someone who can help. But if you don't ask the question first, guess you won't know!



Georgina Sainer
Marketing Co-ordinator



Me - taking a quick moment to get a photo with the 'Big Banana' in Carnarvon.




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  • We are very happy with our presentation folder/brochure. As always, the team at Platinum Mix is a pleasure to deal with. Thankyou for providing such a great service. I&M Winch Hire look forward to doing business with you in the future

    Simon Tranchita, I&M Winch Hire
  • First class service, professional without being stuffy. A pleasure. You have a A1 marketing firm in my books.

    Mike Purslow, Business Manager, Nufab Industries
  • Platinum Mix was a life saver when the previous web developer did not deliver what they had promised. Their professionalism and understanding of the situation were second to none. They spoke our language and delivered what we had asked for and now we have a fantastic website we are very proud of. I cannot speak highly enough of Becky and her team at Platinum Mix.

    Karyn Grant Manager, Commercial Relationships, Polytechnic West, Platinum Training
  • Since working with Platinum Mix we have seen an increase in both our company profile and sales growth. I firmly believe the work done on our company image, re-vamping our website, company profile brochures, has played a significant part in our achievements.

    Dave Rowland, CEO, Rovacraft
  • I can highly recommend Platinum Mix. Becky is dynamic, results driven and delivers professional service. She is always approachable and takes the time to listen to her clients.

    Tania Fotheringhame, State Manager, Business Growth Centre
  • We wanted to let you know how much we enjoyed working with you while creating our new website. The end product looks great and we’ve already noticed an increase in the number of online enquiries we receive through the new online quoting form. What impressed us the most was the process and way in which you managed the project from beginning to end. You are a true professional! We would have no hesitations in recommending your services.

    Adam Barnard, Managing Director, Adams Coachlines
  • We feel extremely confident when dealing with Platinum Mix. They are highly organised and dependable and have a great appreciation for marketing detail. I would recommend Platinum Mix for any marketing project. We will be using Platinum Mix again for future marketing projects.

    Rachel Praxl, Licensee, Belle Management and Leasing
  • Not sure how you could improve, very friendly and approachable staff, timely and efficient project management even when very short notice given, always quick to respond and very helpful with suggestions or ideas. Georgina in particular is great to work with.

    Jayne Calam, Office Manager, Hamiton Engineering