Excellent News - the award submission Platinum Mix assisted Zublin Australia with won at the CFF Earth Awards 2011 last night. A great achievement. Well done Zublin! The submission showcased Zublin intake and outfall tunnelling project on the Binningup Desalination Plant. More

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Congratulations to Zublin for winning the WA CFF Earth Award 2011
And Nobody Likes You
So I was flipping through my issue of Marketing Mag, I came across a very funny article by the very clever Geoffrey McDonald Bowll who wrote a relatively long article about the lack of popularity for the 'most misunderstood, maligned profession in the world'. More
3 Hot Marketing Strategies (that apply to all businesses)
The bottom line of all businesses is to make a profit. That’s why a business exists in the first place. It sounds nice for someone to say that the reason they’re in business is to help other people, or to provide some needed service, but in the end the real bottom line is that the business owner wants and needs to realise a profit. More
NAB's Break-up Campaign: Lessons to Learn
I was thoroughly entertained and very impressed by NAB's recent break-up campaign, it's not often you see such an innovative, clever, well timed and well executed marketing strategy. More
10 lessons start-ups can take from Oprah
I was just browsing through todays news and found this article:
10 lessons start-ups can take from Oprah and found it to be a very interesting read. Now, I'm not a crazy Oprah fan, but there is great deal of respect for her and her business model, and after months of hype, I am glad she's finally hit our shores and very proud of Tourism Australia and it's affiliates for developing such a major coup for Australian Tourism.
What are you thoughts on Oprah and her visit? More
iReading: The Demise of Books?
The iPad came out relatively recently and now that the dust has settled it looks like a good time to seriously consider the effect it will have on the traditional book. More
The Gruen Transfer
So I've finally managed to catch The Gruen Transfer, airing on ABC1 Wednesday nights, and have been wondering to myself - why it has taken me so long to discover this show for myself - it's brilliant!! More
Election 2010 - Interesting New Sphere
This years election has definitely been interesting. The Australian reported that media expenditure exceeded $50M for the 5 weeks of election campaigning, with this to continue due to a hung parliament. More
Marketing is an Umbrella term
Perth Lotto - What would you do?
So yesterday I got to thinking...what if I was the $17 MILLION lottery winner? And I am sure that all of you would have had the same thought at one stage or another. More
Recent Posts
- Congratulations to Zublin for winning the WA CFF Earth Award 2011
- And Nobody Likes You
- 3 Hot Marketing Strategies (that apply to all businesses)
- NAB's Break-up Campaign: Lessons to Learn
- 10 lessons start-ups can take from Oprah
- iReading: The Demise of Books?
- The Gruen Transfer
- Election 2010 - Interesting New Sphere
- Marketing is an Umbrella term
- Perth Lotto - What would you do?
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